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The Unheard Word

One woman's slightly skewed views

Why Business Blogging is a Good Thing

I believe Business Blogging can be a Good Thing. There are books written on this subject, but here’s a few of my own ideas why:

  • Business blogs keep site content fresh and give customers a reason to return regularly (and hopefully decide to avail themselves of your products or services!).
  • Business blogs keep site content fresh, which makes you a Friend of Google.
  • If you can establish yourself via your blog as a source of reliable and up-to-the-minute information in your field, you will come to be perceived as an expert.
  • Business blogs create great networking opportunities. You can help to drive business (via the blogroll and via direct links in your posts where relevant) to organisations that complement your own business, and they can do the same for you in return.
  • There is passive income to be earned by advertising, e.g. Google Adsense, when it is used wisely.
  • You can really learn lots about your customers’ wants and needs if you invite comments. This can evolve very indirectly; for example, just listen to them complain about other companies they have dealt with and make sure your own products and services exceed their expectations in those areas.

Of course, business blogs need a bit of help from their owner if they are to succeed. More on that later.

But for now — what other benefits do you see?

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